While other scientists beaver away on obvious problems, Richard Wiseman has been busy uncovering the secret ingredients of charisma, exploring how our personalities are shaped by when we are born and examining why people usually miss the obvious signs of their partner's infidelity.
Reviewed on 28th May 2011
An interesting journey through Richard Wiseman's professional career to-date, investigating quirky science around the world, from how fast people walk in different countries to how your date of birth actually can affect your personality.
It's an interesting quick read full of anecdotes about his own and other scientists' work, but it avoids going into more detail than necessary and, given that its focus is on nothing too technical, is approachable and pitched at a level appropriate for any reader, regardless of their experience in science or psychology.
My main criticism would be that it doesn't quite have enough depth for the reader to get their teeth into. It jumps on fairly quickly from topic to topic and I would have liked a little more information in places. I was also a little disappointed by some of the 'quirky' facts which seemed a little too bland and common knowledge to justify their inclusion.
Overall, an interesting read but nothing special - probably best aimed at a younger audience who may not have heard some of the stories before.